about
Discover the Label
Founded in 2014, Claudia Bertini brings refined elegance and creative playfulness together. Her debut exhibition in Zurich marked the beginning of an exploration across artistic boundaries, shaping immersive experiences that invite new perspectives.
The Label offers timeless essentials that form the steady rhythm of the brand, and the LAB, a place for one-of-a-kind pieces and artistic exploration with knit, crochet, woven, and folded elements — creations that reveal a deep appreciation for craftsmanship and invite touch.
Spirit
Claudia Bertini believes in the transformative power of beauty—a force that carries us through life and leads us beyond the familiar into other worlds. Guided by this vision, fabric becomes a living presence: a second skin, a home, a sanctuary. Each handcrafted detail awakens the senses, inviting moments of reflection and encouraging us to slow down. Her creations speak in a free-flowing language of form and feeling, opening spaces where imagination, promise, and possibility can unfold.
About the Designer
Zurich-born Claudia Bertini is the creative director of her eponymous label. Deeply rooted in the worlds of art and subculture, she began creating garments during her studies at the Zurich University of the Arts, where she graduated with a degree in fashion design. Already while studying, she sold her first bespoke designs to private clients, and over time she built close collaborations with Italy’s heritage mills and master artisans. Today, her work unites cultural depth, technical mastery, and a spirit of experimentation, resulting in creations that are enduring, seasonless, and distinctly personal.
Studio and Shop - by appointment
In spring of 2024, Claudia Bertini’s studio found a new home just behind the Kunsthaus, in a location both central and quietly removed. Spread across two floors, the space reflects the brand’s dedication to creation and connection.
Below is the place where ideas are taking form and prototypes emerge. Above, light floods a serene showroom and shop, where clients - welcomed by appointment - step into an intimate world of personal consultation and discovery.
From time to time, the space opens its doors for special sales events, inviting visitors to experience the brand in a more celebratory spirit. As the first permanent home for the brand, the studio is at once a reflection of its journey and an open page for the stories yet to be written.